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Work > Minnesota Dental Lab

Work > Minnesota Dental Lab

Work > Minnesota Dental Lab

Bringing a classic brand into the modern day

Bringing a classic brand into the modern day

Bringing a classic brand into the modern day

Rebrand

Web Design

Brand Film

Packaging

Set up the problem

Set up the problem

Bloom was born out of the need to think, feel, and do better. When founders Leon Mueller and Daniel Lohse moved to New York from Germany in early 2019, they experienced firsthand how difficult it can be to find suitable mental health resources.

Driven to inspire and incite change, the duo launched the self-therapy app Bloom later that year. After teaming up with a leading psychologist and best-selling author specializing in Cognitive Behavioral Therapy (CBT), the Bloom team turned his insights into a personalized, self-guided interactive video therapy experience — all powered by pioneering technology.

Since Bloom’s release, Mueller & Lohse have had only one goal in mind: make world-class mental health resources accessible to everyone, everywhere. As Bloom continued to gain traction around the world (the app currently has over 1.5M users) and win awards — App of the Day by Apple, 2022 Product Awards by Products That Count, and Best Wellness App by Vogue — its founders felt it was time for a refresh.

So, they asked Big Human to lead a collaborative rebranding effort that better reflected their values and better served their users. What we created with Bloom also helped reshape our internal branding strategy along the way.

Outlining the solution

Outlining the solution

Bloom was born out of the need to think, feel, and do better. When founders Leon Mueller and Daniel Lohse moved to New York from Germany in early 2019, they experienced firsthand how difficult it can be to find suitable mental health resources.

Driven to inspire and incite change, the duo launched the self-therapy app Bloom later that year. After teaming up with a leading psychologist and best-selling author specializing in Cognitive Behavioral Therapy (CBT), the Bloom team turned his insights into a personalized, self-guided interactive video therapy experience — all powered by pioneering technology.

Since Bloom’s release, Mueller & Lohse have had only one goal in mind: make world-class mental health resources accessible to everyone, everywhere. As Bloom continued to gain traction around the world (the app currently has over 1.5M users) and win awards — App of the Day by Apple, 2022 Product Awards by Products That Count, and Best Wellness App by Vogue — its founders felt it was time for a refresh.

So, they asked Big Human to lead a collaborative rebranding effort that better reflected their values and better served their users. What we created with Bloom also helped reshape our internal branding strategy along the way.

Now the conclusion

Bloom was born out of the need to think, feel, and do better. When founders Leon Mueller and Daniel Lohse moved to New York from Germany in early 2019, they experienced firsthand how difficult it can be to find suitable mental health resources.

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